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10 Reasons You Need a CRM Inside Jira
Jira is the operational core of many modern organizations. Project planning, development, service delivery, and support are all executed inside it. Yet customer relationship management is often handled separately, using...

Why Use a CRM? Straight Answers to Common Questions
Choosing whether or not to implement a CRM is a defining decision for any team managing leads, sales, or customer relationships. It's easy to postpone, especially when existing tools feel...

Customer Relationship Management Process: A Complete Guide
Customer Relationship Management (CRM) is more than just a tool, it’s a structured process for managing interactions with customers across their lifecycle. When implemented strategically, the customer relationship management process...

Why We’re Building Mria CRM: The First Truly Native CRM for Jira
Jira is where work happens for thousands of teams: product development, project management, support, and operations all live there. So it’s no surprise that more and more teams are asking:...

ERP vs CRM: What’s the Difference and Which One Is Right for You?
ERP vs CRM: it’s a strategic crossroads nearly every growing business will face. It’s more than a technical decision; it’s a structural choice that shapes how your company connects workflows,...

How to Use Jira for Project Management Effectively in 2025
When people think of Jira, agile development often comes to mind. Originally designed for software teams, Jira has evolved into a flexible and powerful tool for project management across departments—from...

What Is CRM? A Complete Guide to Customer Relationship Management
Customer Relationship Management (CRM) is a strategy and technology used by businesses to manage their interactions with current and potential customers. At its core, CRM aims to improve business relationships,...

What Is Jira? Everything You Need to Know
Jira is a powerful tool designed to help teams plan, track, and manage their work efficiently. Initially developed by Atlassian as a bug-tracking tool, Jira has evolved into a comprehensive...