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CRM Data Model Explained: Contacts, Companies, Deals, and Beyond
Most CRM systems look deceptively simple from the front end: a list of names, some pipeline columns, maybe a dashboard with deal totals. What sits underneath is a structured relational...
Revenue Operations (RevOps) Explained: Strategy, Roles, and Tools
Most B2B companies grow into a problem before they name it: marketing is generating leads that sales doesn't follow up on, sales is closing deals that customer success struggles to...
Jira CRM Integration Guide: Native CRM in Jira vs External CRM Tools
Jira was never marketed as a CRM, yet in most digital businesses it sits closer to the real customer work than any sales platform. Deals turn into delivery plans, customer...
Mria CRM & Mria Contacts Earn Rising Star Badges on Atlassian Marketplace
Mria Labs Inc. is proud to share that our two products, Mria CRM and Mria Contacts, have both been awarded the Rising Star badge on the Atlassian Marketplace. This recognition highlights newer cloud apps that...
Top 10 Runs on Atlassian Apps for Jira (2026 Edition)
The Atlassian Marketplace is moving through a structural transition. For years, most conversations about Jira apps focused on features, integrations, or pricing. In 2026, enterprise buyers are asking a different...
Atlassian CRM: Mria CRM and the Evolution of CRM Inside Atlassian Ecosystem (2026)
Customer lifecycle already runs inside Atlassian for teams that manage sales, delivery, support, and customer knowledge in one operating environment. Sales activity moves through Jira workflows. Customer onboarding, implementation, and...
New in Mria CRM: Probability-Driven Pipelines, Weighted Deal Amounts and Multi-Pipeline Management
Pipeline value in isolation rarely reflects the expected business outcome. As deal volume grows and pipelines become more structured, teams need a consistent way to represent probability directly inside the...
How to Import Customers into Jira Service Management (2026 Guide)
Customer data is often the first thing teams need to move when Jira becomes the central system for service and delivery work. Support teams need to recognize customers, group them...
New in Mria CRM: Custom Sales Pipelines with Multi-Pipeline Support
Mria CRM continues to evolve as a CRM for Jira teams that manage sales workflows directly inside Jira. The latest update introduces custom sales pipelines with multi-pipeline support, allowing organizations...
New in Mria CRM: Sales Dashboard for Teams Running CRM in Jira
The latest Mria CRM release introduces a Sales Dashboard, giving teams a clear view of pipeline state, sales performance, and revenue outcomes inside Jira. Built on Mria CRM data, the...
Mria Contacts: Contact Management in Jira & JSM Is Now Live on the Atlassian Marketplace
We’ve released Mria Contacts: Contact Management in Jira & JSM, a new app from Mria Labs, now available on the Atlassian Marketplace. Mria Contacts adds a dedicated contact and company...
New in Mria CRM: Customer Context for Jira Service Management
Mria CRM continues to expand how Jira teams work with customers directly inside Atlassian tools. The latest release introduces Customer Context for Jira Service Management, a major step forward for...