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How to Audit Your CRM: A Step-by-Step Health Check for Sales Leaders
Most CRM problems do not announce themselves. Forecast accuracy slips by a few points, reps start keeping a private spreadsheet for the deals they care about most, and a report...
Mria CRM, One Year In: How the Customer Layer for Jira Is Taking Shape
September 19, 2026 marked one year since Mria CRM went live on the Atlassian Marketplace. Mria CRM began as our answer to the CRM gap in Atlassian: customer relationships and...
New in Mria CRM: Teamwork Graph Support, Jira Custom Fields, Deal Import, and Email Improvements
Mria CRM now connects customer data with more of the Atlassian platform, from Jira search and automation to Teamwork Graph, Rovo, and the MCP infrastructure behind agents built in Rovo...
New in Mria CRM: Email Templates, Multi-Company Deals, and Bulk Editing
Mria CRM has released one of its largest workflow updates to date, focused on reducing repetitive CRM work and giving teams more control over how sales records are structured inside...
New in Mria CRM: REST API, File Attachments, CSM Integration and Bulk Delete
As teams use Mria CRM across more of the customer lifecycle, the product needs to support both daily CRM work and the wider processes around it. Customer information should remain...
Gmail and Outlook Connectors for Mria CRM Are Now Cloud Fortified
Both Mria CRM: Gmail Connector and Mria CRM: Outlook Connector have earned the Cloud Fortified badge on the Atlassian Marketplace. Mria CRM already achieved Cloud Fortified status in December 2025....
Contact Management in CRM: How to Organize Companies, People, and History
Most CRM problems that get blamed on the software start in the contact database. A rep opens an account to prepare for a renewal call and finds three records for...
How to Build a B2B Sales Playbook: Stages, Scripts, and CRM Integration
A B2B sales playbook turns a promising sales process into daily operating discipline. It gives reps a shared way to qualify accounts, run discovery, handle objections, move opportunities through CRM...
RevOps Tech Stack: The Tools Every Revenue Operations Team Needs
A RevOps tech stack is the operating system behind predictable revenue, and the strongest stacks are designed around how revenue work actually moves from first touch to renewal. The tools...
Mria CRM: Outlook Connector Is Now Available on the Atlassian Marketplace
Mria CRM: Outlook Connector is now live on the Atlassian Marketplace. The new app brings Outlook email communication into Mria CRM, helping teams manage customer conversations inside Jira and keep...
CRM Data Quality: How Dirty Data Kills Your Pipeline and How to Fix It
CRM data quality decides whether your pipeline is a working sales system or a polished guess. A sales team can have a careful process, a motivated manager, and a CRM...
CRM vs Marketing Automation: Differences, Overlap, and How to Use Both
CRM vs marketing automation becomes confusing when a company expects one system to manage every revenue activity from first website visit to closed deal. The overlap is real: both systems...