Explore Mria CRM by Workflow

Mria CRM covers a wide range of CRM and Jira workflows. Our short product videos let you explore one area at a time and focus on the functionality most relevant to your team.

About & Product Fit

What is Mria CRM?

Mria CRM is a customer relationship management app built for teams that use Jira. It brings Leads, Deals, Contacts, Companies, Products, Activities, Dashboard, and Reports into one CRM system connected with the work already happening across Atlassian.

Who is Mria CRM best suited for?

Mria CRM is designed for Jira-first B2B teams that want sales, account management, delivery, support, and customer success to work with shared customer context. It is especially valuable when customer work continues in Jira after a Deal is won.

Can Mria CRM replace Salesforce, HubSpot, Pipedrive, or another CRM?

Yes. Mria CRM is a complete CRM and can serve as your primary system for managing customer relationships. It brings Leads, Contacts, Companies, Deals, Products, Activities, pipelines, reporting, and email communication into one place. Because Mria CRM runs inside Jira, customer data also stays connected with delivery, support, product, and other Jira work across the company. See how Mria CRM compares with other solutions in the Comparison Hub.

How does Mria CRM support enterprise rollouts?

For larger Jira sites, the Enterprise Onboarding Programme is included with the Mria CRM licence. It provides a named contact, priority support, working sessions for each team, configuration and import guidance, rollout materials, and security review assistance. Learn more on the Mria CRM for Enterprise Jira Teams page.

CRM Features & Customization

What are the core features of Mria CRM?

Mria CRM includes modules for Leads, Contacts, Companies, Deals, and Products. Leads manage prospects, Contacts and Companies store customer information, Deals track sales opportunities, and Products maintain the product or service catalog.

CRM records can be linked to Jira work items, spaces, and boards, JSM/CSM tickets, and Confluence pages, spaces, and Live Docs. This keeps customer context connected with the related work across Atlassian.

Teams can create multiple Deal pipelines, configure their stages, and assign a probability to each stage.

Activities bring tasks, meetings, notes, files, and connected emails into a single timeline for each CRM record. Notifications help users stay on top of relevant CRM work.

Mria CRM also includes a Sales Dashboard and configurable Reports. Administrators can adapt the CRM using custom fields, statuses, roles, permissions, and workspace settings.

What configuration options are available in Mria CRM?

Administrators can configure the workspace currency, multiple deal pipelines and probabilities, Lead statuses and sources, and custom fields for Leads, Deals, Contacts, Companies, and Products.

Access can be managed through roles assigned to Jira users or groups. Mria CRM also supports bulk data import and export, Confluence connection, Gmail and Outlook connectors, and a REST API.

Does Mria CRM include reports?

Yes. Mria CRM includes a Sales Dashboard and configurable Reports. Report data can be downloaded as CSV when it needs to be analyzed or shared outside the app.

How are roles and permissions managed?

Mria CRM includes Administrator, User, and Viewer roles. Jira administrators become Mria CRM Administrators automatically, and access can be assigned to individual users or synchronized with Jira groups.

Does Mria CRM include AI capabilities?

Yes. Mria CRM includes an AI assistant powered by Atlassian Rovo that helps teams work with CRM data and perform common CRM actions.

Jira & Atlassian Integrations

How does Mria CRM connect CRM data with work across Atlassian?

Leads, Deals, Contacts, and Companies can be linked with Jira spaces, work items (issues) and boards, JSM/CSM tickets, and Confluence spaces, pages, and Live Docs. The connection works both ways: users can open linked Jira work from a CRM record and view or open the related CRM records directly from a Jira work item.

How does Mria CRM work with Jira Service Management and Customer Service Management?

The Mria CRM panel works in JSM requests and CSM tickets. It can match the requester or reporter by email, surface relevant Contacts, Companies, and Deals, create a Contact or a Contact and Lead, and keep linked ticket context visible from the CRM. Learn more in the JSM and CSM integration guide.

Does Mria CRM integrate with Confluence?

Yes. Teams can link Confluence Pages, Spaces, and Live Docs to Leads, Deals, Contacts, and Companies. Search and visibility follow each user’s Confluence permissions. A Jira administrator connects Mria CRM to the Confluence site. See the Confluence integration guide.

Can we connect Gmail or Outlook?

Yes. The Mria CRM: Gmail Connector and Mria CRM: Outlook Connector let users send email from Leads, Contacts, and Deals, sync messages, connect multiple accounts, and control private or shared visibility. Each Connector is a separate Atlassian Marketplace app with its own subscription.

Migration & External Systems

Can we migrate from Salesforce, HubSpot, Pipedrive, or another CRM?

Yes. Data can be exported from your current CRM to CSV or XLSX and imported into Mria CRM. Our team can assist with reviewing the source data, mapping fields, preparing files, and planning the migration based on the record types and history you need to preserve.

What data can be imported into Mria CRM?

Mria CRM supports CSV and XLSX import for Leads, Contacts, Companies, and Products. Import tools are available to administrators under Data Administration. See the Data Management guide.

Can we export our CRM data?

Yes. Administrators can export complete entity datasets from Data Administration. Users can also filter an entity table, choose the visible columns, and export that specific view to CSV.

Can Mria CRM connect with other business systems?

Yes. The Mria CRM REST API allows teams to create, read, update, and connect CRM data from external systems. It uses Atlassian OAuth 2.0 and the permissions of the authorizing Jira user. See the REST API documentation.

Trial, Pricing & Licensing

How is Mria CRM priced, and can we try it first?

Every Jira Cloud site can evaluate the full Mria CRM app with a 30-day trial. Pricing starts at $20 per month or $200 per year for sites with up to 10 Jira users. Pricing for larger sites depends on the Jira user count and the selected monthly or annual billing option. Use the pricing calculator to check your site.

Does every Jira user need to be included in the license?

Yes. Atlassian Marketplace requires the Mria CRM license tier to match the Jira license size. We designed Mria CRM pricing for site-wide access: as the number of Jira users grows, the total price increases much more slowly and the average cost per user decreases. The pricing page explains the model and shows examples for different Jira site sizes.

Security & Trust

Where does Mria CRM run?

You access Mria CRM directly from your Jira Cloud site. No separate CRM environment or infrastructure is required. Mria CRM has the official Runs on Atlassian status. This means the app’s compute and CRM data storage are hosted on Atlassian infrastructure, not on servers or databases operated by Mria Labs.

What do the Runs on Atlassian and Cloud Fortified statuses mean?

Mria CRM has both official Atlassian trust statuses. Runs on Atlassian confirms that the app and its data are hosted on Atlassian infrastructure. Cloud Fortified confirms additional requirements for security, reliability, incident management, and customer support. Learn more in Atlassian’s Marketplace App Trust overview.

Does Mria CRM support data residency?

Yes. Mria CRM follows Atlassian’s data residency controls. When your Jira site is pinned to a supported location, in-scope Mria CRM data is stored in the corresponding Atlassian location. Data residency is managed through Atlassian Administration.

Where can I review Mria CRM’s security and compliance information?

Review the Mria CRM Data Security documentation and the Mria Labs Trust Center for information about data handling, security controls, policies, and compliance.

Getting Started & Support

How is Mria CRM installed and configured?

A Jira administrator installs Mria CRM from the Atlassian Marketplace. No separate infrastructure is required. Administrators can then configure roles, Jira groups, pipelines, statuses, custom fields, imports, and optional connections.

What onboarding and support are available?

Teams can use the product documentation and short workflow videos to get started. Product questions and technical issues can be submitted through the Mria Labs Support Portal.

As a Cloud Fortified app, Mria CRM follows Atlassian’s requirement to respond to critical T1 support issues within 24 hours, five days a week.

When should I request a live demo?

Request a live demo if you want to discuss a specific workflow, migration, external integration, security requirement, or rollout plan. For a general product overview, explore the videos above or start a 30-day trial.

Still Need a Live Demo?

If the on-demand product videos and FAQs above don’t cover your case, you can request a personalized live session with our team.
Fill out the form and we’ll send you the details to schedule a live demo.

Live demos are available for Jira sites with more than 10 users.

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