Comparisons

Mria CRM vs Atlassian Marketplace “CRM-like” Apps

Compare Mria CRM with Atlassian Marketplace apps like Atlas CRM, Sales CRM, Crmble, and others. Understand the differences in architecture, CRM functionality depth, permissions, and long-term fit for Jira-first teams.

Mria CRM vs Atlassian Marketplace “CRM-like” Apps

Key Features

Atlassian Marketplace CRMs vs Mria CRM: 3 Key Differences

Architecture
  • Architecture

Many apps are built on older frameworks.

Mria CRM is Forge-built, aligned with Atlassian Cloud’s future and highest security standards.

CRM Depth
  • CRM Depth

Most offer a limited CRM model with basic contact/sales tracking.

Mria CRM includes leads, contacts, companies, deals, and products fully structured inside Jira.

Future-Ready
  • Future-Ready

Apps built on legacy frameworks face migration challenges.

Mria CRM is already where Atlassian is going – no rebuild needed.

Why Teams Choose Mria CRM Over Other Marketplace Apps

Go beyond “CRM-like” add-ons. Get a complete, Jira-native CRM that’s future-ready and designed to keep sales, product, and support connected in one Jira-native system.

  • True CRM model
    Fully structured objects for leads, contacts, companies, deals, and products.
  • Advanced permissions
    Role-based view, edit, and admin rights down to individual CRM objects.
  • Activities & changelog
    Track all interactions, changes, and internal discussions at the lead or deal level.
  • Unified Jira experience
    100% Jira-native UI, no overlays or external-style screens.
  • Scalable design
    Relationship mapping and performance tuned for high data volumes.
  • Forge-built
    Ready for Atlassian’s future, aligned with its cloud security and compliance.
Why Teams Choose Mria CRM Over Other Marketplace Apps

Pros and Cons of Atlassian Marketplace CRM Apps

Some features are there, but long-term flexibility is limited.

What you get

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Quick installation from the Atlassian Marketplace

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Basic contact and sales management for small teams

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Some CRM-related integrations (e.g., Gmail/Outlook)

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Lightweight learning curve for simple use cases

What it costs you

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Limited CRM model with fewer objects and relationships

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Basic permissions with no fine-grained view/edit/admin levels

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Non-Jira-native interfaces, breaking user experience flow

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Feature ceiling with no clear upgrade path as teams and data grow

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Reliance on older frameworks, risking future compatibility

Mria CRM vs Standalone CRMs: Side-by-Side Comparison

This comparison looks at how Salesforce, HubSpot, Pipedrive, Zoho, and similar standalone CRMs stack up against Mria CRM when Jira is your operational core.

CriteriaMarketplace CRMsMria CRM
ArchitectureCross IconLegacy frameworksOrange check icon Forge-built
CRM ScopeTriangle Icon LimitedOrange check icon Complete CRM feature set
CRM Data ModelTriangle Icon PartialOrange check icon Fully structured, multi-object
Relationship GraphTriangle Icon BasicOrange check icon Complete
Jira-Native UICross IconNot nativeOrange check icon Fully native
PermissionsTriangle Icon BasicOrange check icon Advanced
Scale ReadinessTriangle Icon LimitedOrange check icon High-volume optimized
ReportingTriangle Icon BasicOrange check icon Advanced
Long-Term FitTriangle Icon Feature ceilingOrange check icon Grows with Jira
Check Icon = strong Triangle Icon = mixed Cross Icon = weak

Built for Scale and the Future: No Rebuilds, No Platform Surprises

Mria CRM is the only CRM for Jira built entirely on Forge and ready for your growth and Atlassian’s next chapter.

Marketplace CRMs

  1. Built on legacy Connect framework, requiring full rebuild to move to Forge
  2. Risk of feature freezes or migration downtime
  3. Rigid object structure limits process evolution

Mria CRM

  1. 100% Forge-built: already on Atlassian’s preferred cloud architecture
  2. Future-proof for platform updates and security standards
  3. Flexible, multi-object CRM model that adapts as you grow

Start with Mria CRM: CRM Built for Jira’s Future

Go beyond basic contact tracking – run a complete, scalable CRM inside Jira.

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