PRODUCT

Mria CRM vs Standalone CRMs for Jira

Compare Salesforce, Zoho, HubSpot, and other standalone CRMs with Mria CRM’s Jira-native approach. Evaluate reporting, integration effort, cost, and rollout speed to choose the best CRM for Jira.

Mria CRM vs Standalone CRMs for Jira

Key Features

Why Mria CRM is different

Breadth vs focus
  • Breadth vs focus

Standalone CRMs cover marketing automation, CPQ, mobile access, and more.

Mria CRM focuses on what Jira-first teams actually need – core CRM capabilities inside Jira.

Two systems vs one
  • Two systems vs one

Standalone CRMs require connectors or custom APIs, adding cost, security risk, and sync gaps.

Mria CRM keeps all work and customer data in Jira, where it’s instantly usable across sales, delivery, and support.

Adoption vs administration
  • Adoption vs administration

Standalone CRMs need lengthy rollouts, a separate admin center, and ongoing sync oversight.

Mria CRM is ready in a day and managed within the same Jira admin environment you already use.

Why Teams Choose Mria CRM When Jira Is the Operational Core

Keep sales, delivery, support, and reporting in one system without the integration burden.

  • No connector anxiety
    Remove the cost, security surface, and vendor dependency of sync middleware or API projects.
  • Faster rollout
    Start in days, not months, with no parallel system to train on or maintain.
  • One UI, one login, one process
    Sales teams work where delivery and support teams already operate.
  • Unified reporting
    Aggregate sales, delivery, support, accounting, and project data from one Jira source to track CAC, profitability, and more.
  • Future-proof with Forge
    The only CRM for Jira built fully on Atlassian Forge, aligned with Atlassian’s cloud roadmap and security standards.
Why Teams Choose Mria CRM When Jira Is the Operational Core

Pros and Cons of Using Standalone CRMs with Jira

External CRMs bring maturity and ecosystem depth, but also complexity when Jira is central to your work.

What you get

Check Icon Green

Mature ecosystems with advanced marketing automation, CPQ, and mobile access.

Check Icon Green

Extensive automation for sales teams, marketing attribution modeling across all channels. and marketplace apps.

Check Icon Green

Enterprise trust, certifications, and specialized vertical solutions (e.g., pharma, banking, insurance).

What it costs you

Attention Icon

A second system to run and maintain, requiring separate user training, admin effort, and additional security reviews.

Attention Icon

Paid connector app or custom API integration, with ongoing ownership, vendor dependency, and update management.

Attention Icon

Sync gaps and mismatched data models that limit accurate reporting and weaken cross-team collaboration.

Attention Icon

Slower sales-to-delivery handoff and lost productivity from switching between systems.

Attention Icon

Higher total cost of ownership from multiple licenses, extra infrastructure, and paid integration upkeep.

Mria CRM vs Standalone CRMs: Side-by-Side Comparison

This comparison looks at how Salesforce, HubSpot, Pipedrive, Zoho, and similar standalone CRMs stack up against Mria CRM when Jira is your operational core.

CriteriaStandalone CRMsMria CRM
Functional ScopeCheck IconBroadTriangle Icon Focused
Jira IntegrationCross IconConnector/APIOrange check icon Built-in
CRM Objects in JiraCross IconExternal/Requires syncOrange check icon Native
Single Data SourceCross IconSync-dependentOrange check icon In Jira
Cross-Team ReportingCross IconSeparate systemsOrange check icon Unified in Jira
Setup SpeedTriangle Icon Weeks–monthsOrange check icon Live in 1 day
Maintenance EffortTriangle Icon Dual AdminOrange check icon Jira admin
Total CostCross IconHigherOrange check icon Lower
Security & ComplianceCheck IconStrongOrange check icon Strong (Forge)
Check Icon = strong Triangle Icon = mixed Cross Icon = weak

Standalone CRMs vs Mria CRM: What It Takes to Get Started

The difference between a months-long integration project and a same-day Jira rollout.

Standalone CRMs. Long Multi-Step Path

  1. Request demo & pricing → sales calls to finalize
  2. Scope modules & features → decide what’s included
  3. Configure CRM system → set up fields, workflows, permissions
  4. Build or buy connector/API → choose integration approach
  5. Configure connector → map fields, set sync rules, handle edge cases
  6. Testing & troubleshooting → fix mismatches, adjust settings
  7. User training in two systems → sales + Jira
  8. Go live → track in both systems
  9. Ongoing maintenance → connector updates, CRM updates, re-training

Mria CRM. Fast 4-Step Launch

  1. Install from Atlassian Marketplace
  2. Configure pipelines & roles in Jira
  3. Import existing data
  4. Go live — all teams in one environment

See Mria CRM in Action

You’ve seen the differences – now see exactly what you get with a Jira-native CRM.

Explore Features
Book a Demo