Mria Labs Inc. is proud to share that our two products, Mria CRM and Mria Contacts, have both been awarded the Rising Star badge on the Atlassian Marketplace. This recognition highlights newer cloud apps that are gaining strong early momentum through installs, positive reviews, and adoption by real teams using Jira and Jira Service Management in production.
For Mria Labs, having both of our apps listed as Rising Stars confirms a clear demand for Jira-native tools that bring customer data and customer-related work into Jira and Jira Service Management, instead of relying on separate CRM systems.
What the Rising Star Badge Means
The Atlassian Marketplace is the primary place where Atlassian customers discover, try, and manage apps for Jira, Confluence, and other Atlassian products. To help customers quickly identify notable apps, Atlassian surfaces several Marketplace badges, including Bestseller, Spotlight, and Rising Star, each based on different performance and quality signals. You can see the current list of Rising Star apps in the dedicated Rising Stars collection on the Atlassian Marketplace.
The Rising Star badge is typically given to newer Marketplace apps that are:
- Showing strong install and trial growth in a short period of time
- Earning positive customer ratings and feedback
- Demonstrating adoption in real customer environments, not just test sites
For customers, this gives an immediate signal that an app is both relatively new and already trusted by other Jira teams in practice.
Why This Milestone Matters
For Atlassian customers, Marketplace badges are a quick way to understand which apps are gaining traction and can be trusted for real-world use. Being named a Rising Star means that Jira-centric teams are choosing Mria CRM and Mria Contacts to manage customer data directly inside their Atlassian products and are leaving positive feedback along the way.
For Mria Labs, this recognition confirms three important things:
- There is real demand for CRM and contact management that live natively inside Jira and Jira Service Management, without depending on external CRM integrations.
- Our focus on Atlassian Forge and trust programs such as Runs on Atlassian and Cloud Fortified is aligned with what modern Atlassian customers expect from Marketplace apps in terms of security, reliability, and data handling.
- Investing in the Atlassian Marketplace as our primary product channel is the right long-term strategy for both our customers and our roadmap.
Two Apps for Customer Data Inside Jira
Many organizations already run most of their operational and delivery work in Jira, but still treat customer data as something that belongs in a separate CRM or database. The result is that Jira becomes the place where work happens, while key details about who the customer is, what has been agreed, and what has already gone wrong live somewhere else.
Mria Labs built two apps to close that gap in two ways: one brings full CRM structure into Jira, and the other adds a lighter customer records layer for teams that only need clear contact and company context inside Jira and JSM.
Mria CRM: CRM Workflows in Jira
Mria CRM: CRM for Jira Teams is designed for teams that want to manage customer relationships directly in Jira. The app introduces CRM concepts such as leads, deals, contacts, companies, and activities as Jira-native entities, so customer-facing work stays connected to the work already tracked in Jira.
For organizations where Jira is the center of delivery and collaboration, keeping CRM context inside the same environment helps reduce fragmentation between sales activity and execution. Instead of switching between multiple tools, teams can track customer relationships alongside the issues, epics, and projects used to deliver work.
Mria CRM is built on Atlassian Forge and carries the Runs on Atlassian badge, meaning it runs on Atlassian’s cloud infrastructure and follows Atlassian’s security, compliance, and data-handling controls.
Mria Contacts: Structured Customer Records for Jira and JSM
Mria Contacts: Contact Management in Jira and JSM focuses on a narrower but very practical need: managing contacts and companies inside Jira and Jira Service Management. Many support and service teams do not require a full CRM pipeline. What they need instead is clear, shared customer context attached to issues and service requests.
Mria Contacts lets teams maintain structured customer records, import contact data, and link contacts and companies directly to Jira issues and JSM requests. This helps agents quickly see who the customer is behind a ticket, which organization they belong to, and how new requests relate to existing customer records, without leaving Jira.
For teams working primarily in Jira and JSM queues, having this context available directly in their workflow reduces manual lookups and repeated data entry.
A Broader Shift: Customer Context inside Jira
The Rising Star badges for both apps highlight a broader shift in how organizations use Jira and Jira Service Management. As more companies run operational, delivery, and support workflows inside Jira, the need for structured customer information in the same environment becomes more visible.
Some teams need full CRM workflows connected closely to delivery work, while others simply need reliable customer records and context attached to issues. Mria CRM and Mria Contacts address these two levels of need, which helps explain why both apps are gaining traction among Atlassian Marketplace customers.
What’s Next for Mria Labs
Earning the Rising Star badge for both apps is an early milestone, not the end goal. Our focus now is to:
- Continue refining core CRM and contact management capabilities based on feedback from Jira and JSM teams using the apps in production.
- Strengthen reporting and dashboard capabilities in Mria CRM so Jira teams can see pipeline and activity insights without exporting data to external tools.
- Improve imports and data quality workflows to make it easier to bring in, update, and clean customer data at scale.
- Expand customization options so teams can adapt CRM and contact management to their own Jira structures without adding unnecessary complexity.
Teams that want to bring CRM or contact context closer to where work actually happens in Jira can find Mria CRM and Mria Contacts on the Atlassian Marketplace and start a trial directly in their Atlassian Cloud sites.
