Jira vs Asana: Which Project Management Tool Is Right for Your Team?
Jira vs Asana is a choice about how your team organizes work, handles exceptions, and reports progress. A software team tracking release blockers has different needs from a marketing team...
CRM Lead Routing: How to Automatically Assign and Prioritize Inbound Leads
CRM lead routing breaks down when a promising inquiry reaches an owner who cannot work it, or changes hands before anyone responds. A correct-looking owner field can conceal both problems....
New in Mria CRM: Expanded Rovo AI, Custom Reports and Configurable Page Layouts
A new Mria CRM release is now available, bringing expanded Rovo AI, custom reports, and customizable CRM pages to teams working in Jira. The Mria CRM AI Assistant now works...
Cloud CRM vs On-Premise: Key Differences and How to Choose the Right Model
The cloud CRM vs on-premise question used to be a genuine architectural fork. It is now closer to a narrow exception check: cloud is the default, and on-premise survives in...
CRM Data Governance: How to Set Ownership, Access Rules, and Data Standards
Most CRM governance work starts after something breaks. A forecast gets rebuilt twice because two reps owned the same account, or a compensation field turns out to be visible to...
How to Run a Weekly Pipeline Review in CRM: Questions, Views, and Actions
A weekly pipeline review works when the CRM does most of the talking. The manager opens a saved view, the deals appear in a fixed order, and the conversation is...
New in Mria CRM: Jira Automation and Custom Dashboards
The work that moves a customer relationship forward often happens in Jira. A service request arrives, a pilot is completed, or a customer asks for an upgrade. Mria CRM can...
CRM User Adoption: How to Train Your Team and Get Buy-In from Day One
CRM user adoption is the part of a CRM project that nobody budgets for and everybody blames later. The software gets configured, the data gets migrated, the launch email goes...
How to Audit Your CRM: A Step-by-Step Health Check for Sales Leaders
Most CRM problems do not announce themselves. Forecast accuracy slips by a few points, reps start keeping a private spreadsheet for the deals they care about most, and a report...
Mria CRM, One Year In: How the Customer Layer for Jira Is Taking Shape
September 19, 2026 marked one year since Mria CRM went live on the Atlassian Marketplace. Mria CRM began as our answer to the CRM gap in Atlassian: customer relationships and...
New in Mria CRM: Teamwork Graph Support, Jira Custom Fields, Deal Import, and Email Improvements
Mria CRM now connects customer data with more of the Atlassian platform, from Jira search and automation to Teamwork Graph, Rovo, and the MCP infrastructure behind agents built in Rovo...
New in Mria CRM: Email Templates, Multi-Company Deals, and Bulk Editing
Mria CRM has released one of its largest workflow updates to date, focused on reducing repetitive CRM work and giving teams more control over how sales records are structured inside...