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Is Jira a CRM? What You Can (and Can’t) Do in Jira
Is Jira a CRM? Not by design, but many teams try to make it one. If your business already runs on Jira, it’s tempting to manage your customer relationships there...
Mria CRM for Jira Releases Visual Preview of Core Modules
Today we’re releasing the first visual preview of the four core modules that will power Mria CRM for Jira: Leads, Deals, Contacts, and Companies. These modules form the foundation of...
What Is B2B Sales: Strategies, Process, Tools, and Examples
B2B sales is the structured process by which businesses sell products or services to other businesses. These transactions are complex, involve multiple stakeholders, and often require custom solutions, long sales...
Key Components of CRM Systems: The Complete Overview
A CRM system is more than a customer database. It's a structured ecosystem of modules and tools that empower sales, marketing, and customer service teams to collaborate, automate, and grow....
What Is Atlassian Forge? FAQ & Answers
With the recent announcement that Atlassian will end support for Connect in 2026, Forge is no longer just the recommended approach; it is the future of cloud app development for...
How to Choose a CRM: A Comprehensive Guide with Checklist
Choosing the right Customer Relationship Management (CRM) system is one of the most impactful decisions for your business. The CRM you select will influence how your sales, marketing, and customer...
CRM Features to Look For in 2025: The Complete Guide
CRM platforms are packed with features, but not all of them make a difference. Whether you're in sales, marketing, support, or operations, the best CRM features are the ones that...
CRM and Task Management Software: Why Teams Need a Unified System
Modern teams operate in complex, cross-functional environments where managing customer relationships is tightly linked to managing tasks and projects. The traditional separation between CRM tools and task management software no...
What Is a Sales Pipeline? Definition, Examples, Benefits
Sales teams don’t win by luck. They win by managing complexity. They know what’s in motion, what’s stalled, and what’s worth pursuing. This is the purpose of a sales pipeline....
CRM Trends 2025: Everything You Need to Know
Customer Relationship Management (CRM) systems have transformed significantly over the last decade. What started as tools for managing contacts and tracking sales activity has become a foundation for strategic operations...