CRM Fundamentals
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ERP vs CRM: What’s the Difference and Which One Is Right for You?
In a digital-first business environment, two types of software often dominate strategic conversations: Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. While both aim to improve productivity, data...
What Is CRM? A Complete Guide to Customer Relationship Management
Customer Relationship Management (CRM) is a strategy and technology used by businesses to manage their interactions with current and potential customers. At its core, CRM aims to improve business relationships,...